Devise a plan. As the business owner, you start by writing important details down. You don’t need to sweat every detail of creating a long document. Instead, jot down essential points as bullets, and tables, and bare explanations.

The strategy element of planning is to focus on what you’re good at, what matters, which people are most important to you and what you can do for them. It’s about positioning, determining your target market and product focus. It’s important to document these details in order to communicate your vision to employees.

If you don’t have a team, there’s value in referring back to your original thoughts regarding the path for your business and comparing them to actual results.